Speakers: Don't Miss Them

Seth Dallaire

Keynote Speaker

Amazon.com | Vice President of North American Advertising Sales

Seth Dallaire has been the Vice President of North American Advertising Sales at Amazon.com since February of 2012. This is his second tenure at the company. He got his start in digital media working at Amazon.com from 2000-2002 in the Business Development group where he was responsible for a team that was buying and managing digital media. In between his terms at Amazon.com, Seth worked for Microsoft in the Online Services Business from 2002 to 2009 where he managed the National Retail Sales team and also managed the Central US Sales team. His most recent position prior to rejoining Amazon.com was with Yahoo! where he managed the Global Agency and Accounts team as well as the Mid Market Sales team.

Seth has a BA from Vassar College and an MBA from New York University. He lives in San Francisco with his wife Courtney and son Dashiell.


Robert Pietsch

Keynote Speaker

Twitter | Director of Sales, West

As Director of Sales, West for Twitter, Mr. Pietsch is responsible for all sales and marketing activities that drive advertising revenue for Twitter on the west coast.

Prior to joining Twitter in 2011, Mr. Pietsch served as Vice President of WW Sales at social video start up, Sharethrough and VP of Sales, West at Myspace where he was responsible for all revenue generating activities.

Before he jumped into social media, Mr. Pietsch spent over 10 years at Forbes.com where his most recent position was Chief Digital Advertising Officer for Forbes Media. He was responsible for all sales and marketing activities that drove advertising revenue from Forbes.com, Forbes.com Audience Network and the Forbes.com Business and Finance Blog Network, with revenues growing over 700% from 2000 – 2007.

Prior to joining Forbes.com, Mr. Pietsch was a regional sales manager for IDG, selling print and online advertising for Computerworld. Prior to that he was in the marketing departments of Ingram Micro and Dole Food Company.

Mr. Pietsch is a graduate of California Polytechnic University in San Luis Obispo, California. He sits on the Board of Directors of My New Red Shoes, a non-profit organization that helps Bay Area homeless children put their best foot forward at school.

Robert lives in San Carlos, CA with his wife, Heather, and their two young daughters.


Chris Colborn

Keynote Speaker

R/GA | Chief Experience Officer

As Chief Experience Officer, Chris excels at two things: insights and innovation. Acting as a bridge between business, design and technology, he's responsible for enacting R/GA's vision to create meaningful differentiation in an increasingly commoditized world.

By identifying promising white space and anticipating the impact of technology adoption, Chris is able to align client business goals with unmet customer needs to reinvent categories and introduce novel and differentiated experiences—especially where product and services blur with marketing, creativity becomes inseparable from technology, and brand and business strategy converge.

With 25+ years of academic and professional experience in global economics, creative arts and software engineering, Chris drives the development and integration of R/GA offerings to continuously transform the business. His current focus is experience innovation and product development, often leveraging the company's mobile, social, data visualization, and brand development practices in concert.

Since joining R/GA in 1998, Chris has held a variety of posts. As EVP Worldwide Creative Director, he provided leadership on the company's global accounts, directing a multi-agency team to develop breakthrough consumer marketing for Nokia's flagship Nseries smartphones. As VP of Interaction Design, Chris built the creative department to excel at both systematic and experiential design, and then started a new practice in Experience Strategy to tackle opportunities that demand deeper insights for even richer innovation.

Passionate about travel, he spends much of his time abroad—working and lecturing across the Americas, Europe, Asia, and Africa. Chris is fascinated by technology adoption and its impact on life and business. He is especially animated about original branded ecosystems that establish new forms of customer value and habitual engagement, while generating ongoing streams of earned media.


Frederick Townes

Keynote Speaker

Mashable | Senior Technical Advisor, Placester, Inc. | Co-Founder Founder of W3 EDGE

Frederick Townes is the Senior Technical Advisor to Mashable.com and Founder of W3 EDGE a new media oriented software development company. From 2007 to January 2012, he served as the Founding Chief Technical Officer of Mashable, building / maintaining of the network of sites / products and scaling Mashable‘s infrastructure. His passions and experiences are diverse, ranging from founding startups, user interface design and development, blogging and search / social media marketing.

Frederick currently splits time between Florence, Italy and Boston, Massachusetts and is a graduate of Boston University, where he focused on computer science and mathematics.


Chad Robley

Interactive Day Co Chair
Mindgruve | CEO

Mr. Robley is the Founder and CEO of Mindgruve, one of the fastest growing independent digital marketing agencies in the U.S. He has worked with large scale consumer, internet and technology-based companies such as Qualcomm, Proctor & Gamble, House of Blues, Oracle, Hilton and Live Nation.

Mr. Robley is also the Managing Director for Mindgruve Ventures - a tech innovation company that accelerates opportunities within mobile, social and ecommerce. His current portfolio investments include CarWoo.com, HoneymoonWishes.com, PixelMags.com, PremiumRewards.com and MyMedicalForum.com. He is the co-chair for Interactive Day as well as a Board of Director for San Diego’s American Advertising Federation.

Mr. Robley is also a passionate contributor to various philanthropic organizations serving children and the arts within the San Diego community.



Interactive Day Co-chair and Master of Ceremonies
aRes Travel | Senior Director, Marketing & Account Management

Carmella Spencer is the co-chair of Interactive Day San Diego, a large scale digital marketing conference presented by the San Diego Ad Club. Currently, Carmella serves as Senior Director, Interactive Account Management for travel booking provider, AREStravel.com, working with destination marketing organizations and providers globally.

A pioneer in the Internet advertising space with a passion for creative ways to leverage the web, Carmella Spencer has over 14 years of Internet experience. In 1997, Carmella was part of the original web team for SignOnSanDiego.com, web site of the San Diego Union-Tribune newspaper where she helped to lead in the creation and growth of the newspaper web site; now the largest and most visited local Internet destination in Southern California.

After five years at SignOnSanDiego.com, Spencer moved to television as the General Sales Manager for TheSanDiegoChannel.com, KGTV 10, the local ABC affiliate and a division of Internet Broadcasting Systems (IBS) and later adding her expertise to the email marketing solutions company, BlueHornet Networks, as General Manager. She served as Director of Marketing for the American Council on Exercise (ACE), a non-profit organization servicing the fitness community; Carmella built the ACE brand and grew revenue through traditional marketing channels, internet initiatives, and website and e-commerce strategies. As VP of Sales and Marketing at SiteLab Interactive, a full service interactive agency, she drove new business growth and positioned SiteLab as a thought leader in online marketing, usability & analytics, and web design/motion media. Most recently, Carmella was VP of E-commerce at Mission Federal Credit Union, second largest credit union in San Diego County where she oversees all website properties, online banking technologies and interactive marketing and branding to drive membership.

Additionally, Spencer's background includes several years in corporate training and human resource management as well as long term management tenure with American Airlines.



i.d.e.a. | Founder/Chief Creative Officer

For the last 14 years, Ryan has solved all sorts of problems.

Problems for companies such as Aetna, Amgen, Autism Society of America, Bumble Bee, Evian, London 2012 Olympics, Nike, PONY, Puma, Ringling Bros, Schering-Plough, Subway, UNICEF, Universal Studios and Volvo to name (more than) a few.

Prior to i.d.e.a., Ryan was Founder and Chief Creative Officer of high-concept creative boutique Fishtank Brand Advertising. Most notable Fishtank work includes PUMA Golf's 2011 global 'Dear Golf' campaign with Rickie Fowler, naming the 2011 Ringling Bros circus, Barnum’s FUNundrum and incubating Bumble Bee Foods’ Beewellforlife.com 2010 wellness program.

Prior to Fishtank, Ryan spent seven years in NYC where he worked at Euro NY and MVBMS. There, Ryan learned to ‘speak client’ first working on the management side of the business for four years before he ever earned a shot to be in the creative department. His last three years at Euro, as a creative, Ryan created campaigns for Subway, MCI, Schering-Plough Pharmaceuticals and Volvo.

If you know these campaigns it would seem Ryan had a fixation with the letter J. He has written campaigns for Jared Fogel (Subway), John Stamos (MCI), John Madden (Tinactin) and Jamie Pressley (MCI). He swears this was never on purpose.

Ryan sits on the Executive Board of the San Diego Ad Club. He has a degree in Television-Radio from Park School of Communications at Ithaca College. He was recently married and takes his dog Herman Berman (Chief Dawg Officer) to work everyday.



Groupm | Managing Partner Director of Emerging Communications

Mike Bologna, Managing Partner Director of Emerging Communications at Groupm is known throughout the industry for his expertise in the field of advanced digital communications. Mike’s primary role is to assist in the development of marketing and advertising applications for Groupm clients on advanced digital platforms, including Addressable messaging, interactive television, video on-demand, DVR and advanced video technology; he has handled key campaigns across a variety of Groupm clients.

As more and more clients choose to explore these emerging digital platforms, Mike helps them identify suitable partners and manages their initiatives to maximize learning, ROI and client satisfaction.

Mike has been featured on Television Week’s Hot List as one of the top 10 players, age 35 or younger, who are making a mark on the industry. He is currently a member of the 4A’s Digital Video Innovation Committee and regularly authors An agency newsletter which provides news, views, and insights from the cutting edge of Emerging Communications.

Mike has been with Groupm for over 14 years and currently lives in Stamford CT.


Joel Book

ExactTarget, Inc. | Director, eMarketing Research & Education

Joel Book is Director of eMarketing Research and Education at ExactTarget, a global leader in Software as a Service (SaaS) solutions for cross-channel marketing leveraging the combined strengths of email, mobile, social media and websites.

As ExactTarget's "eMarketing Evangelist," Joel applies more than 35 years of experience in database marketing to teach organizations how to use digital media and marketing automation technology to drive customer engagement, increase sales, and improve return on marketing investment.

Joel is one of the most engaging and highly-rated speakers in the country because his presentations are packed with practical insight and "Best-in-Class" examples of effective interactive marketing.

Book is a 1976 graduate of the University of Illinois where he earned a B.S. in Marketing Communications. He is a member of several professional organizations including the Direct Marketing Association and the Business Marketing Association, and in 2010 was recognized by the Sales Lead Management Association as one of the top 50 most influential people in sales lead management.


Shelly Bowen

pybop, LLC | Founder

Shelly Bowen has more than 12 years professional experience producing and directing online content, including overseeing the content at TurboTax.com and at RealAge.com, where she was VP of content. Shelly founded Pybop, LLC, a boutique content strategy consultancy, in 2008 to help businesses share their brand stories more effectively online. In the last three years, her team has helped more than three dozen businesses from coast to coast craft web content strategies and exceptional web content.

Shelly Bowen is founder of the San Diego Interactive Content Professionals and former board member of SD/PEN. In 2011, she was nominated as Woman of the Year by San Diego Magazine, and this year was nominated for the NAWBO Trailblazer Award. She was also selected to speak at the premier content strategy conference, Confab 2012, in Minneapolis. When she's not scheming over content, you'll find her outside, armed with either a kayak paddle, her Townie, or a pair of hiking boots, depending on the weather.


Tamara Bousquet

MEA Digital | Executive Media Director

While the rest of the industry theorizes about the "next big thing," Tamara Bousquet makes it happen. Just ask former clients Apple, HP, and UPS, as well as current clients Cars.com and Oakley, among others. With nearly two decades of domestic and global experience in strategic planning, integrated efforts, creative media development, and communication planning, it's simply how this media guru is wired.

Tamara has become a familiar face on the speaking circuit and was named to the 2011 iMedia 25 List of Digital Marketing Innovators.

Stop by MEA Digital today and you'll likely find her effortlessly juggling new business pitches, media duties, and day-to-day operations.


Erin Dwyre

STARZ Entertainment | Executive Director of Digital Marketing

Erin Dwyer is currently the Executive Director of Digital Marketing at STARZ Entertainment. Erin started her career in the advertising side of the business and has worked at prestigious agencies throughout her career including J Walter Thompson, DDB, Wong Doody and TBWA/Chiat/ Day. She transitioned to the client side leading marketing strategy in online gaming, games, software technology and entertainment categories. Erin has been passionate about the digital evolution for the past eight years and is currently focused on building integrated and strategic digital plans for Starz Original Programming to help connect their brands with consumers, advocates and influencers.  With digital's continued impact on all industries, Erin's aim is to help companies and brands understand how to use the space and navigate it to bring them desired results and prepare for what's next.  Erin is a graduate of the Ithaca College Park School of Communications and is currently based in Los Angeles.


Rand Fishkin

SEOmoz | CEO & Co-Founder

Rand Fishkin is the CEO & Co-Founder of the web's most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.


Alison Flierl

CONAN | Writers Coordinator

Alison Flierl has toiled behind the scenes in the world of entertainment for years now, both in film and television. Her credits include The Tonight Show With Conan O’Brien, Joey, Madagascar: Escape 2 Africa, Undead or Alive, Father Of The Pride, Shrek The Third, Panic Room and most recently Conan on TBS. But it wasn’t until she took her creativity and sense of humor to the worldwide web that she gained some notoriety and started building her own audience and brand. 

Alison first joined Twitter out of mere curiosity, just to see what all the fuss was about. There, she found a writing community and followers who wanted to read her jokes, insights and view the occasional food Twitpic. She now has over 2000 followers and keeps gaining more with each “witty” tweet like the following: “What if there really is a guy named Spam who is genuinely trying to make friends by sending out emails about increasing your penis size?” 
In the summer of 2010 Alison (along with her producing partner, Scott Chernoff) launched a comedy web series entitled “TV Guide Letter Theater.” “TV Guide Letter Theater” brought both Scott and Alison new fans and Twitter followers. The web series was featured on Funny or Die several times and got a write-up in the Huffington Post. It was also featured in the LA Comedy Festival. They are scheduled to launch the 3rd season of “TV Guide Letter Theater” this summer.

Alison is incredibly grateful to be living in an interactive age where she can connect to people who appreciate her sense of humor.



Adconion | Executive Vice President

Ben Fox is the Executive Vice President at Adconion Media Group, one of the fastest growing digital advertising companies in the world, where he is responsible for the execution of the global product strategy, as well as leading the overall delivery of all products from inception to launch. As a seasoned media technology veteran, FOX previously served as Vice President of Global Product Development at Adconion, where he built a product team that set strategy, specified features, and delivered a robust end-to-end ad platform that presently serves more than 10 billion monthly impressions. FOX brought to Adconion product management, enterprise software sales, and operations skills from Yahoo!/Overture [YHOO] where for nearly four years he contributed to launches on the Yahoo! Search and Yahoo! Publisher Networks. Fox launched several search, contextual, behavioral, and RSS based advertising products as well as supported corporate development with the analysis of several acquisitions targets in emerging areas of social media advertising. Prior to his work at Yahoo!, FOX worked on several roles at angel and venture-funded internet startups including profit evangelist, co-founder, and interim CEO. He also worked at Trilogy Software, based in Austin, TX and helped launch the VAR business channel as part of TU98.


Robyn Freye

Pereira & O'Dell | Director of Business Development

Robyn Freye brings to Pereira & O'Dell more than 12 years of experience creating strategic marketing campaigns and solutions. She has developed 360° marketing plans and partnerships with clients in hospitality, consumer electronics, entertainment, CPG, financial and retail markets. Prior to joining Pereira & O'Dell, Robyn held senior management positions at Geary Interactive. She has also held positions with the San Diego Business Journal and San Diego Magazine.

Robyn is an active committee member of the American Marketing Association (AMA), the Interactive Advertising Bureau (IAB), and a former member of the board of directors for Advertising Funds for Emergencies. She was recently named one of San Diego Magazine’s “Women of the Year”.


Philip Grote

comScore | Director of Marketing Solutions

Philip Grote is Director of Marketing Solutions at comScore, where he works with publishers, advertiser, and agencies to maximize the impact of online advertising utilizing comScore's audience measurement and advertising effectiveness solutions. Philip chairs the Puget Sound Research Forum, an organization committed to introducing researchers and practitioners to new research approaches & insights. He holds an MBA in Market Research and Marketing from San Diego State University.


Jeff Hasen

Hipcricket | Chief Marketing Officer

Named a top Chief Marketing Officer on Twitter, Jeff Hasen (@jeffhasen) builds, strengthens and protects brands. Companies benefiting from his talents have landed on Wired's list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.

One of the most frequently quoted voices in mobile and social media, Jeff is the author of the new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.

Jeff co-created the certification program for the Mobile Marketing Association. He is one of two individuals certified by the MMA to train on definitions, techniques and benefits. Jeff is a member of the Consumer Best Practices committee.

As CMO, he saw Hipcricket to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an "industry powerhouse", and sale. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Macy's, Nestle and Clear Channel, among hundreds of others.

For InfoSpace, he drove a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.

Through his "Moments of Trust" lessons, he teaches marketers to interact with consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion.

More at jeffhasen.com. Jeff writes at imediaconnection.com, technorati.com and mobilegroove.com.


John Hilton

Pandora | Executive Director, Channel Sales & Strategic Partnership

John Hilton serves as the Executive Director of Channel Sales and Strategic Partnerships for Pandora. He is responsible for developing and spearheading Pandora's local and reseller strategy to take advantage of the company's explosive growth. As today's leading personalized online radio service and one of the top downloadable apps on smartphones, Pandora has more than 100 million registered users and mobile listening now accounts for 70% of Pandora's total listening hours.

Prior to Pandora, John was at Yahoo!, where he was one of the original executives to develop a strategic vision for Yahoo! to "go local” by developing a consortium of the country's major media companies and creating a mutually beneficial partnership with television stations and daily newspapers. Not only did this partnership generate millions of dollars by effectively connecting in market advertisers with Yahoo! users, it also pushed one global and many local media companies alike, several steps closer to understanding how to reach the holy grail of local advertisers.

Since 1994, while a sophomore at Santa Clara University, John has been working to understand the local advertising market.  As founder of a San Francisco Bay Area media company that produced a monthly magazine, website and niche events, he utilized up to 80 energetic adult and student volunteers to build a local advertising machine that led to year over year growth for the 13 years of its existence. John also led efforts for Knight Ridder, the largest U.S. newspaper company at that time, to acquire both CareerPath and CareerBuilder and managed sales teams representing local sites such as BayArea.com and Miami.com.


Mike Hodges

U-T San Diego | President & COO

Mike is the President and COO at U-T San Diego, formerly The San Diego Union-Tribune, spearheading the transformation of the company to a fully integrated media organization. Mike joined the Union-Tribune in 2009 as the executive in charge of direction and strategy for SignOnSanDiego.com and all of The San Diego Union-Tribune's interactive initiatives.

Before the Union-Tribune, Mike was vice president of Sales-Interactive for Freedom Communications, the publisher of the Orange County Register. There Mike oversaw all interactive revenue initiatives for Freedom's nationwide daily newspapers and broadcast television stations.

Mike has been involved in several internet start-up companies, including his own firm, TheRealtyCorporation.com, which was one of the first online real estate and mortgage companies. Mike's e-mail marketing start-up in the late 1990's was bought by DoubleClick, where he went on to run national sales for DoubleClick's email division.


Eujin Hong

Razorfish | Creative Director

Eujin Hong is a Creative Director at Razorfish, San Francisco. A native of Singapore and the son of a professional photographer, he’s a self-confessed “advertising brat” who grew up hanging around agency creative departments, on location, and in the studio.

With a wide-ranging and diverse background in advertising, he’s been the “digital guy” at traditional agencies, and the “traditional guy” at digital agencies. Before joining Razorfish in 2010, Eujin spent time at agencies on both coasts, including Mullen, Ogilvy, McCann-Erickson and DraftFCB. A graduate of Wesleyan University, he currently calls San Francisco home.


Jennifer Juckett

BusinessOnline | Marketing Director

Jennifer is a well-established marketer with experience on both sides of the B2B / B2C aisle. She believes in using data to drive marketing decisions, going where your users are, and learning and sharing with peers. Her work is influenced by her passion for new technology, and belief in creating personal relationships in every area of communication. Jennifer is currently Director of Marketing for BusinessOnline, a data-driven digital marketing agency in downtown San Diego.


Bill Kee

Google | Product Manager, Google Analytics

Bill Kee manages multi-channel measurement and attribution for Google Analytics. In this role, Bill oversees the development and go-to-market strategy for Multi-Channel Funnels, Attribution Modeling, and other features focused on conversion attribution. Bill joined Google five years ago, initially in the marketing division, where he led consumer and Enterprise marketing efforts for various Google Apps products.

Prior to Google, Bill helped manage marketing at the non-profit web startup, kiva.org, which has grown to be the largest person-to-person microfinance organization in the world. Bill graduated summa cum laude from Columbia University with a B.A. in Political Science.


Ting-Yu Liu

Covario | Senior Manager of Paid Media Services

Ting-Yu Liu is a Senior Manager of Paid Media Services at Covario and has more than 5 years of search marketing experience. In this role, he has managed multi-million dollar, global online marketing campaigns for Fortune 500 companies. With a strong analytical background, he has a proven track record of presenting data-driven results. Ting has most recently spoken on the Search Marketing Now webinar regarding recent Google algorithm changes and their effects on 2012 strategies. He specializes in paid search marketing, but also has a background that includes a degree in Applied Mathematics from UCSD and previous experience with search engine optimization, web analytics, and social media programs.


Peter Marx

Qualcomm | Vice President, Business Development

Peter Marx is vice president of Business Development at Qualcomm. In this role Marx handles the commercialization for emerging technologies on behalf of Qualcomm's global market development and Qualcomm Labs Inc.

Before joining Qualcomm, Marx was vice president of the Technology and Digital Studio at Mattel, Inc., where he helped deliver branded digital and online experiences to millions of consumers. During his tenure, the Mattel websites were the recipient of a Webby award.

Previously, Marx managed Analog Protocol, a small consultancy specializing in leading-edge technologies for media and entertainment, whose clients included Fox, Viacom, Paramount Pictures, MTV Networks, Nickelodeon and Qualcomm. One MTV initiative in virtual worlds won an Emmy for innovation.

Marx also served as the chief technology officer for Vivendi-Universal Games and vice president of Emerging Technologies for Universal Studios from 2000 to 2005. A variety of projects under his direction won awards, including one for best videogame of E3.

Prior to Universal Studios, Marx held engineering and producer positions at Electronic Arts working across a variety of franchises, including Madden Football, Knockout Kings and others, as well as across various media, including online.

Before entering the entertainment industry he was an engineer on a variety of telemedicine, digital video, radiological imaging and biomedicine applications at UCLA, Apple Computer and 3M Company. He serves as an adjunct professor for the Peter Stark Producing Program at the USC School of Cinematic Arts.

Marx graduated with a Bachelor of Arts from UCLA.


Crosby Noricks

PR Couture | Founder

Called the "fashion publicist's most powerful accessory," (San Diego Union-Tribune) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is known internationally for PR Couture (prcouture.com), the top fashion PR resource she launched in 2006. Here in San Diego however, she is better known as Red Door Interactive’s Director of Social Media, where she spearheads social media strategy in support of client business objectives. Her work for Charlotte Russe was recognized as a "Social Media Supernova" in USA Today and campaigns for Rubio's, ESET and Souplantation have garnered multiple awards and industry accolades for both Crosby and Red Door.

Prior to joining Red Door in 2008, Crosby gained experience working in lifestyle public relations, where she specialized in emerging media and blogger outreach. In addition, she spent two years managing the in-house marketing department for an online fashion jewelry company, where her skills regularly led to high-impact media placements in national fashion and lifestyle publications.

PR Couture has been featured in California Apparel News, Refinery29, Mashable and Apparel Insiders and was named one of 25 Essential PR Blogs by PR Web (2011, 2010) and a Top 50 Niche Blog by Evan Carmichael (2009). In 2011, Crosby was named "Favorite Blogger/Tweeter in San Diego" in 944 Magazine and in 2010, she won "Blogger of the Year" at the inaugural InfluenceSD Awards.

Crosby holds a Master's Degree in Mass Communication and Media Studies from San Diego State University and a B.A. from Pitzer College. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon.


Steve Patrizi

Bunchball | Chief Revenue Officer

Steve Patrizi joined Bunchball as Chief Revenue Officer in June of 2011.  Prior to joining Bunchball, Steve spent 4 years at LinkedIn as VP of Sales for LinkedIn's Marketing Solutions business, where he built the advertising sales business from scratch. Prior to LinkedIn, Steve held a number of sales leadership positions at Microsoft and The Wall Street Journal. Steve is a graduate of Rutgers University with a bachelor's degree in Communication.



PINT Inc., Port80 Software, ZingChart | Founder & President

Thomas Powell is a long-time Internet and Web industry veteran. After a stint at CERFnet in the early '90s, he founded Powell Internet Consulting (later renamed PINT), a Web and network consulting services firm, in 1994. The firm has grown over the years to become a well-respected industry player in corporate Web site development, with clients dating from the late 1990s. Thomas continues to teach classes in Web development and design at UCSD Extension. He is also an instructor for the UCSD Computer Science Department, where he teaches classes in Web design theory, Web Programming, and the theory of programming languages.

Thomas is well-published; his work has appeared in leading industry magazines, including Network World, Communications Week, Internet Week, and NetGuide, as well online sites such as ZDNet. He continues to publish regularly in Network World and is a member of the prestigious Network World Test Alliance. Thomas has published numerous books on Web technology and design, including the upcoming Ajax: The Complete Reference and the best-selling Web Design: The Complete Reference, HTML: The Complete Reference, JavaScript: The Complete Reference, and the highly influential Web Site Engineering. His books have been translated into more than twelve languages and are used around the world in industry and college settings.

The core of PINT's philosophy and focus on execution comes from his commitment to continue pushing the Web development industry, both commercially and academically. Thomas Powell has a BS in Math Applied Science from UCLA and an MS in Computer Science from UCSD.

In the past, Thomas has taught for Platt College, San Diego HyperMedia Center, and privately for a variety of organizations including AMN, Fair Issac, Qualcomm, GDE Systems, and many others. His subject matter has primarily focused on Web development principles, core Web technologies such as HTML/XHTML/XML, CSS, JavaScript, and Ajax, as well as site usability practices, Web site acceleration, and Web best practices.


Anna Robertson

Yahoo! | Head of Yahoo! Studios

As Head of Yahoo! Studios, Anna Robertson oversees Yahoo’s award-winning digital studio, which produces many of the Internet’s most popular original video programs across news, finance, entertainment, sports, lifestyles and beyond. In her, role Anna oversees nearly 40 programs and three studios across the country.

Prior to joining Yahoo!, Anna spent a decade at ABC News where she was an Emmy-award winning senior producer for Good Morning America and Diane Sawyer’s producer, covering major stories around the world including 9/11, the Iraq War, the tsunami, Hurricane Katrina and more. Anna is a graduate of the University of Virginia and resides in Los Angeles, California.



Google | Senior Product Marketing Manager for Search Engagement

As a marketing professional with over 15 years experience in integrated marketing communications for world class entertainment and technology brands, Sam Saliba has deep operational expertise in research, budgeting, media, advertising, licensing, publicity and promotions.

Sam currently leads consumer marketing efforts for Google Search. His responsibilities include marketing Google Search and Search features through creative and engaging campaigns like Search Stories, A Google A Day, Zeitgeist Year in Review and Doodle 4 Google. He is focused on getting consumers to utilize Google Search in new and different ways.

Prior to Google, Sam served as Associate Director of Marketing at Ubisoft - a leading producer, publisher and distributor of interactive entertainment products worldwide. He was responsible for brand management of over 15 new product launches annually. Sam oversaw Ubisoft’s flagship products including all intellectual property for the Tom Clancy franchise, and other multi-million unit selling brands, driving over $230 million dollars in annual revenue for the company.

Previously, Sam held senior marketing roles at LucasArts and Intel Corporation. His primary duties were to develop and execute worldwide marketing plans and programs, including product positioning, campaign strategies, creative briefs, branding and advertising.

Sam holds a BA in Economics from SF State University and an MBA in marketing from UC Davis, Graduate School of Management. He lives in Oakland, CA with his wife, Maria, and their two action-packed sons.


Colin James Walsh

VISISEEK | Founder & CEO

Colin James Walsh is the Founder and CEO of VISISEEK, a technical digital marketing shop that works with creative agencies and national brands to power the backend of their digital marketing campaigns using RTB Display, SEO, PPC and attribution modeling. Prior to VISISEEK, Colin was part of a team that built and exited a profitable sale of a lead generation software product and has crossed both the Atlantic and Pacific oceans on small sailing yachts.



Covario | SEO Strategist

Maria Whatley is a SEO Strategist at Covario and works with leading brands including Research In Motion (BlackBerry), IBM, Dell and Nikon. Maria has over four years of agency side search engine marketing experience. She maintains a bias towards global SEO and she has organized campaigns for Fortune 500 brands, successfully infiltrating underserved markets and delivering outsized results. Several factors contribute to her ability to successfully execute targeted strategies in her native country of Brazil. Most importantly is her quantitative analytical approach augmented by her regional expertise and fluency in Portuguese. Her background includes a Masters in Chemical Engineering from a University in Brazil and a Business Administration certificate with emphasis in Marketing from UCSD.


Greg Zapar

Digitaria, a JWT Company | VP, Experience Design

Greg Zapar has 15 years of business, technology, project management and multi-channel design strategy in his role as VP, Experience Design at Digitaria, a JWT company. His current role uses concept and design strategies to unite brands and customers via powerful digital experiences. By melding strategy, creative and technology disciplines, Greg partners with brands to create customer affinity using digital brand assets.

Greg started his marketing management career from Virginia Tech in technology sales for Xerox Corporation. With formal training in eCommerce and Project Management, he has held a variety of in-house roles for companies, including CBS College Sports Network and Gateway. The past 10 years were spent in agency environments with a focus in crafting digital experiences for clients including Apple, Microsoft, Qualcomm, General Motors, Mazda USA, Sempra Energy and Reef.



'Sam the Cooking Guy'

Sam is the host of 'Sam the Cooking Guy', a show that specializes in food that's "big in taste but small in effort." With no culinary training, Sam created a cooking show by specializing in recipes for people who wanted to eat well, but didn't want it to take forever.

He gained a national audience with his series, 'Just Cook This' on Discovery's Health Channel. It featured his same offbeat style with more easy-to-prepare, great-tasting recipes that also happened to be healthy.

Zien is also the host of "The Sam Livecast," a live, uncensored internet show that’s a cross between a radio talk show & a TV cooking show.

The author of 3 cookbooks, recipient of 14 Emmys and a frequent guest on The Today Show, Zien doesn't believe in fancy equipment or expensive and hard-to-find ingredients. The show takes place in his home, and all his ingredients come from a regular, everyday supermarket - what a concept.



SiteLab Interactive | Social Media Strategist

Jenn Barber is the Social Media Strategist for SiteLab Interactive, a digital marketing agency based in La Jolla. During her career, Jenn has led project teams in the successful launch of numerous projects and integrated campaigns for consumer and B2B clients, such as Wolfgang Puck Companies, United Soybean Board, Campbell Soup Company, Jenny Craig International, and recent Pinterest campaigns and strategy for Hass Avocados, Sunkist, and Chiquita Bananas.



Sony Electronics l Senior Social Media Specialist

Callan Green is the Senior Social Media Specialist for Sony Electronics, focusing on the company’s branding campaigns and influencer relations. In December of 2011 she began the Sony Electronics Pinterest page and since then has managed the content strategy and analytics for the emerging platform.