2015 Speakers

Mindgruve

Chad Robley, CEO

Chad Robley is co-founder and CEO of Mindgruve, one of the fastest growing independent digital marketing agencies in the U.S. Since launching the agency in 2001, he has played a key strategic role in defining how clients can transform their businesses thru marketing and technology. Over the past decade, he has worked with some of the top global consumer and B2B brands such as Procter & Gamble, Merck, Oracle, Live Nation and Qualcomm.

Prior to Mindgruve, Chad spent more than a decade as a startup entrepreneur building and scaling early stage businesses into mature, sustainable companies. He is now an angel investor and advisor to several fast growth companies. Chad also serves on several company and industry boards in the consumer, technology and B2B space. Chad is a regular writer and public speaker on the Convergence of Technology and Marketing, Scaling Culture in Media and Customer Acquisition for Rapid Growth Companies.

Pinterest

Kevin Knight, Head of Agency and Brand Strategy

Kevin Knight is Head of Agency and Brand Strategy at Pinterest.Kevin Knight leads Pinterest's agency and brand strategy team, working with top agencies and brands to create lighthouse ad campaigns on Pinterest. He also runs the Pin Factory, an in-house creative studio that makes Promoted Pins for advertisers. Before joining Pinterest in early 2013, Kevin worked in the Facebook Creative Shop in New York City where he helped create some of the most successful campaigns in social media (including Lay's Do Us a Flavor). Before joining Facebook, he worked in marketing at Microsoft and Google. A Salt Lake City native, Kevin earned a BA from the University of Utah and an MBA from MIT. He now lives in Oakland, California with his wife and two kids.

Kevin Knight leads Pinterest's agency and brand strategy team, working with top agencies and brands to create lighthouse ad campaigns on Pinterest. He also runs the Pin Factory, an in-house creative studio that makes Promoted Pins for advertisers. Before joining Pinterest in early 2013, Kevin worked in the Facebook Creative Shop in New York City where he helped create some of the most successful campaigns in social media (including Lay's Do Us a Flavor). Before joining Facebook, he worked in marketing at Microsoft and Google. A Salt Lake City native, Kevin earned a BA from the University of Utah and an MBA from MIT. He now lives in Oakland, California with his wife and two kids.

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PureMatter

Bryan Kramer, CEO, Author

Bryan Kramer is CEO of PureMatter, on of the fastest growing private companies in Silicon Valley, and author of Human to Human.Bryan has extensive experience in brand marketing with a focus on integrated communications and strategic business planning.

As a social media strategist, he has 150,000 combined social media followers and is often asked to speak and blog. In true social style, he loves to talk about social marketing, and marketing in general, anywhere he can.

As an active blogger, he attracts 12,000 readers to his syndicated network each month. Bryan is also a featured contributor on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog.

Bryan has extensive experience in brand marketing with a focus on integrated communications and strategic business planning.

As a social media strategist, he has 150,000 combined social media followers and is often asked to speak and blog. In true social style, he loves to talk about social marketing, and marketing in general, anywhere he can.

As an active blogger, he attracts 12,000 readers to his syndicated network each month. Bryan is also a featured contributor on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog.

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ESPN

Justin Hergianto, Senior Director of Digital Sales Marketing

Justin Hergianto is the Senior Director of Digital Sales Marketing in the ESPN Customer Marketing & Sales group.In this role he oversees a digital marketing team that is responsible for ESPN’s digital platforms, including ESPN.com, ESPN mobile apps, WatchESPN, fantasy sports and social platforms. Since joining ESPN in 2014, his team has helped to relaunch ESPN.com, the new ESPN app and ESPN's Discover channel on Snapchat. Prior to ESPN, Justin was Vice President of Digital Marketing at MTV, overseeing events such as the VMAs and Movie Awards. He also previously served as marketing director at Sports Illustrated. Justin received his BA from Vassar College and his MBA from NYU Stern.

In this role he oversees a digital marketing team that is responsible for ESPN’s digital platforms, including ESPN.com, ESPN mobile apps, WatchESPN, fantasy sports and social platforms. Since joining ESPN in 2014, his team has helped to relaunch ESPN.com, the new ESPN app and ESPN's Discover channel on Snapchat. Prior to ESPN, Justin was Vice President of Digital Marketing at MTV, overseeing events such as the VMAs and Movie Awards. He also previously served as marketing director at Sports Illustrated. Justin received his BA from Vassar College and his MBA from NYU Stern.

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Live Nation Entertainment

Robert Elder, Vice President, Digital Sales

Robert is an accomplished and well-respected expert in digital media, who currently oversee's Digital Sales for Live Nation Entertainment. He has over 15 successful years of digital advertising sales and management experience.

Before joining Live Nation, Robert built and managed the national sales organization for GumGum, the largest in-image advertising platform.

Robert Elder also built and managed the digital sales team for Independent Television Networks (ITN), the largest un-wired television network in the country. ITN Digital is a local online video and display network consisting of over 5,000 local newspaper, television and radio websites.

In addition to sales positions with Maxim Online and Sony Digital Entertainment, Robert held several key sales positions at Internet Broadcasting.

At Internet Broadcasting he oversaw strategic and east coast sales initiatives across IB's 80+ TV station partner sites.

Robert first joined IB as National Sales Director for NBCOlympics.com for the 2004 and 2006 Olympic Games – a joint venture. He built strong relationships with Olympic sponsors and Fortune 100 advertisers helping to deliver profitability for the first time.

Robert volunteers with The Tom Deierlein Foundation that works to improve the lives of Iraqi, Afghani and American Veterans’ children. He earned a B.A. in History from Fairfield University. He and his wife, Danielle, live in Manhattan with their two children.

He has over 15 successful years of digital advertising sales and management experience.

Before joining Live Nation, Robert built and managed the national sales organization for GumGum, the largest in-image advertising platform.

Robert Elder also built and managed the digital sales team for Independent Television Networks (ITN), the largest un-wired television network in the country. ITN Digital is a local online video and display network consisting of over 5,000 local newspaper, television and radio websites.

In addition to sales positions with Maxim Online and Sony Digital Entertainment, Robert held several key sales positions at Internet Broadcasting.

At Internet Broadcasting he oversaw strategic and east coast sales initiatives across IB's 80+ TV station partner sites.

Robert first joined IB as National Sales Director for NBCOlympics.com for the 2004 and 2006 Olympic Games – a joint venture. He built strong relationships with Olympic sponsors and Fortune 100 advertisers helping to deliver profitability for the first time.

Robert volunteers with The Tom Deierlein Foundation that works to improve the lives of Iraqi, Afghani and American Veterans’ children. He earned a B.A. in History from Fairfield University. He and his wife, Danielle, live in Manhattan with their two children.

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Facebook

Rene Barasoain, US Multicultural Industry Manager

Rene Barasoain is the US Multicultural Industry Manager at Facebook.With over 14 years of sales and marketing experience, he joined the company in September 2013 to help lead Facebook’s Multicultural initiatives. Prior to Facebook, Rene spent 9 years at Univision Communications where he managed Interactive Sales & marketing for the Southeast and Southwest regions. In that role he oversaw sales, working closely with his TV/Network counterparts and clients on fully integrated, cross platform marketing solutions. Rene is a graduate of Florida State University and resides with his wife and daughter in Miami.

With over 14 years of sales and marketing experience, he joined the company in September 2013 to help lead Facebook’s Multicultural initiatives. Prior to Facebook, Rene spent 9 years at Univision Communications where he managed Interactive Sales & marketing for the Southeast and Southwest regions. In that role he oversaw sales, working closely with his TV/Network counterparts and clients on fully integrated, cross platform marketing solutions. Rene is a graduate of Florida State University and resides with his wife and daughter in Miami.

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The One Club

Kevin Swanepoel, Chief Executive Officer

In 2006, Kevin Swanepoel was named President of The One Club, the world's foremost non-profit organization recognizing creative excellence in advertising and design.As CEO, Kevin leads the The One Show, the most prestigious awards show in the industry and is instrumental in extending the global brand of The One Club, and, in 2005, he set up an office for The One Club in China.

In 2009 Kevin established Creative Week, the preeminent festival celebrating the intersection of advertising, design, digital media and the arts.

In his 17 years at The One Club, Kevin developed One Show - Interactive into a standard-bearer for the digital advertising industry. According to an independent study by Advertising Age and the International Digital Excellence Association (IDEA), One Show – Interactive is the top international interactive awards show in the world attracting over 4600 entries. 

As such, Kevin is regularly invited to speak as an authority on current advertising trends. He has appeared on FOX, NBC and CBS, and has been published in Adweek, Advertising Age, Creativity, AdHoc, Advertising and Design, Campaign Brief and Propaganda and Marketing. Kevin lectures at universities and currently sits on the board of three advertising schools: The Creative Circus, The Academy of Art University and City College of New York Masters Program. 

Prior to The One Club, Kevin held the position of chief creative officer at two advertising agencies, and founded Creative & Strategic Advertising. He spent two years at Apple Computer where he served as the PEN Manager (publishing, entertainment and new media manager).

Kevin has a passion for the latest technologies and all things creative, especially photography, often shooting in remote locations in the United States and around the world.

As CEO, Kevin leads the The One Show, the most prestigious awards show in the industry and is instrumental in extending the global brand of The One Club, and, in 2005, he set up an office for The One Club in China.

In 2009 Kevin established Creative Week, the preeminent festival celebrating the intersection of advertising, design, digital media and the arts.

In his 17 years at The One Club, Kevin developed One Show - Interactive into a standard-bearer for the digital advertising industry. According to an independent study by Advertising Age and the International Digital Excellence Association (IDEA), One Show – Interactive is the top international interactive awards show in the world attracting over 4600 entries. 

As such, Kevin is regularly invited to speak as an authority on current advertising trends. He has appeared on FOX, NBC and CBS, and has been published in Adweek, Advertising Age, Creativity, AdHoc, Advertising and Design, Campaign Brief and Propaganda and Marketing. Kevin lectures at universities and currently sits on the board of three advertising schools: The Creative Circus, The Academy of Art University and City College of New York Masters Program. 

Prior to The One Club, Kevin held the position of chief creative officer at two advertising agencies, and founded Creative & Strategic Advertising. He spent two years at Apple Computer where he served as the PEN Manager (publishing, entertainment and new media manager).

Kevin has a passion for the latest technologies and all things creative, especially photography, often shooting in remote locations in the United States and around the world.

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San Diego Chargers

Nicoletta Ruhl, Director of Digital Media at San Diego Chargers Football Co.

Nicoletta Ruhl is the Director of Digital Media at San Diego Chargers Football Co.Nicoletta is in charge of creating the Chargers’ presence in digital space, while increasing online revenue and growing the Chargers audience within Chargers controlled digital media, including Chargers.com, Chargers social media sites and Chargers mobile applications.

Having begun work with the San Diego Chargers football team in 2009 as a Manager of Business Development, Nicoletta became the Director of Digital Media for the Chargers in 2012.

Nicoletta has nearly 10 years in the sports marketing industry. Her previous experience includes Web & Marketing Coordinator at MakingOf, Inc. in San Francisco, Production Coordinator with the NFL Network, Production Assistant/Coordinator at Red Line Films and Baseball Division Assistant at Creative Artists Agency.

Nicoletta is in charge of creating the Chargers’ presence in digital space, while increasing online revenue and growing the Chargers audience within Chargers controlled digital media, including Chargers.com, Chargers social media sites and Chargers mobile applications.

Having begun work with the San Diego Chargers football team in 2009 as a Manager of Business Development, Nicoletta became the Director of Digital Media for the Chargers in 2012.

Nicoletta has nearly 10 years in the sports marketing industry. Her previous experience includes Web & Marketing Coordinator at MakingOf, Inc. in San Francisco, Production Coordinator with the NFL Network, Production Assistant/Coordinator at Red Line Films and Baseball Division Assistant at Creative Artists Agency.

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Sony Electronics

Jennifer Martin, Senior Social Media Strategist

Jen is the Senior Social Media Strategist at Sony. At Sony, Jennifer spearheaded Sony Electronics’ social media strategy and launched the brand’s presence on top social networking sites, such as Facebook, YouTube, Tumblr and Twitter, while helping create the Sony Blog, which now maintains millions of fans.

Prior to Sony, Jennifer developed, created and executed online marketing strategies through social media initiatives at Surfdog Records and was a member of the radio promotions team at Lincoln Financial Media.

At Sony, Jennifer spearheaded Sony Electronics’ social media strategy and launched the brand’s presence on top social networking sites, such as Facebook, YouTube, Tumblr and Twitter, while helping create the Sony Blog, which now maintains millions of fans.

Prior to Sony, Jennifer developed, created and executed online marketing strategies through social media initiatives at Surfdog Records and was a member of the radio promotions team at Lincoln Financial Media.

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San Diego Padres

Wayne Partello, Chief Marketing Officer

Wayne is the CMO of the San Diego Padres baseball team. As Chief Marketing Officer of the San Diego Padres, Wayne creates engagement between fans and sports.

Wayne plans and executes cross-platform engagement strategies to include several aspects of the business including marketing, creative services, communications, entertainment, production, broadcasting and digital/social media.

He spent four years with the Miami Dolphins where he was responsible for a wide variety of marketing and media areas including the development and oversight of The Finsiders, all aspects of the Sun Life Stadium game day entertainment experience and the team’s advertising and creative efforts.

Prior to the Dolphins, Wayne spent 11 years at Entercom Communications in Boston in a variety of different marketing and digital media roles, including working with the Boston Red Sox radio network.

As Chief Marketing Officer of the San Diego Padres, Wayne creates engagement between fans and sports.

Wayne plans and executes cross-platform engagement strategies to include several aspects of the business including marketing, creative services, communications, entertainment, production, broadcasting and digital/social media.

He spent four years with the Miami Dolphins where he was responsible for a wide variety of marketing and media areas including the development and oversight of The Finsiders, all aspects of the Sun Life Stadium game day entertainment experience and the team’s advertising and creative efforts.

Prior to the Dolphins, Wayne spent 11 years at Entercom Communications in Boston in a variety of different marketing and digital media roles, including working with the Boston Red Sox radio network.

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YuMe

Felix Gomez, West Coast Director

Felix Gomez is currently the West Coast Director overseeing YuMe’s Los Angeles office. Felix joined the YuMe team in May 2014 to focus on creating multi-screen video strategies and experiences for the Connected Consumer. Additionally, Felix oversees YuMe’s Global Entertainment division, implementing international strategies for Entertainment partners in Los Angeles. Prior to joining YuMe, Felix spent seven years in Los Angeles working for PointRoll and Sizmek focusing on Ad Technology solutions for advertisers and a gencies throughout the country. Felix attended Long Beach State University where he was a member of the university’s Division One Baseball program and currently resides in Santa Monica, CA.

Felix joined the YuMe team in May 2014 to focus on creating multi-screen video strategies and experiences for the Connected Consumer. Additionally, Felix oversees YuMe’s Global Entertainment division, implementing international strategies for Entertainment partners in Los Angeles. Prior to joining YuMe, Felix spent seven years in Los Angeles working for PointRoll and Sizmek focusing on Ad Technology solutions for advertisers and a gencies throughout the country. Felix attended Long Beach State University where he was a member of the university’s Division One Baseball program and currently resides in Santa Monica, CA.

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iHeartRadio

Owen Grover, Senior VP and General Manager

Owen Grover is the Senior Vice President and General Manager, iHeartRadio at iHeartRadio, Inc.Owen is known for his strong media and entertainment background as well as his focus on marketing and business development. He has extensive music industry experience in the areas of digital including mobile, video and social platforms. Prior to iHeartRadio, Owen was the Senior Director, Content & Marketing at Clear Channel Online Music & Radio. 

Owen is known for his strong media and entertainment background as well as his focus on marketing and business development. He has extensive music industry experience in the areas of digital including mobile, video and social platforms. Prior to iHeartRadio, Owen was the Senior Director, Content & Marketing at Clear Channel Online Music & Radio. 

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MiTú

Cesar Martinez, Vice President, Sales & Branded Entertainment

Cesar Martinez is a dynamic, engaging, consultative sales leader in the Multicultural, Digital and Entertainment space.The 13-year veteran has led revenue efforts and partnerships for several media companies whose platforms included digital/mobile, corporate partnerships, entertainment sponsorships, integrated sales (digital, print, magazine) and broadcast.

Prior to MiTú, Mr. Martinez was the Vice President of Multicultural Sales at Live Nation Entertainment where he established their first Multicultural Sales division.  He was responsible for overall sales, marketing, development and management of marketing partnerships with Fortune 500 companies including P&G, AT&T and Coca Cola.  Corporate strategy included working across all of the Live Nation Network’s existing business units.  Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders Ticketmaster, Live Nation Concerts, Front Line Management Group and Live Nation Network.

Prior to Live Nation, Mr. Martinez was Director of Business Development at Terra.com. Reporting directly to the CEO of US operations, he served as an advisor of industry developments, business strategy and operations. The key areas of responsibilities: Generating revenue through innovative advertising programs that were powered by custom content, growing distribution, and content acquisition for consumer-focused brands.  Mr. Martinez was instrumental in the launch of Terra Live Music (online concert series) as well as the live streaming of the 2011 Pan American Games in the US.  Terra.com is the leading web portal for US Hispanics, part of the Terra Group (owned by Telefonica), an international network of sites leading in the provision of access, content, and value-added Internet and wireless services in Spain and Latin America.

Prior to Terra, he was the Director of Integrated Sales at ImpreMedia.  Mr. Martinez led all multi-platform sales, corporate entertainment initiatives and partnerships.  He was also responsible for securing the largest corporate media and partnership deals for the organization.  Standout partnerships included deals with NFL (National Football League), MLB (Major League Baseball), MLS (Major League Soccer), FIFA, Golden Boy Promotions, Top Rank and HBO PPV.

The 13-year veteran has led revenue efforts and partnerships for several media companies whose platforms included digital/mobile, corporate partnerships, entertainment sponsorships, integrated sales (digital, print, magazine) and broadcast.

Prior to MiTú, Mr. Martinez was the Vice President of Multicultural Sales at Live Nation Entertainment where he established their first Multicultural Sales division.  He was responsible for overall sales, marketing, development and management of marketing partnerships with Fortune 500 companies including P&G, AT&T and Coca Cola.  Corporate strategy included working across all of the Live Nation Network’s existing business units.  Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders Ticketmaster, Live Nation Concerts, Front Line Management Group and Live Nation Network.

Prior to Live Nation, Mr. Martinez was Director of Business Development at Terra.com. Reporting directly to the CEO of US operations, he served as an advisor of industry developments, business strategy and operations. The key areas of responsibilities: Generating revenue through innovative advertising programs that were powered by custom content, growing distribution, and content acquisition for consumer-focused brands.  Mr. Martinez was instrumental in the launch of Terra Live Music (online concert series) as well as the live streaming of the 2011 Pan American Games in the US.  Terra.com is the leading web portal for US Hispanics, part of the Terra Group (owned by Telefonica), an international network of sites leading in the provision of access, content, and value-added Internet and wireless services in Spain and Latin America.

Prior to Terra, he was the Director of Integrated Sales at ImpreMedia.  Mr. Martinez led all multi-platform sales, corporate entertainment initiatives and partnerships.  He was also responsible for securing the largest corporate media and partnership deals for the organization.  Standout partnerships included deals with NFL (National Football League), MLB (Major League Baseball), MLS (Major League Soccer), FIFA, Golden Boy Promotions, Top Rank and HBO PPV.

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J. Walter Thompson

Lucie Greene, Head of Innovation

Lucie Greene is the Worldwide Director of the Innovation Group.Based in New York, she is responsible for driving J. Walter Thompson’s consumer insights and trends-focused initiatives globally.

Lucie joined J. Walter Thompson from leading London-based trends consultancy The Future Laboratory, where she was editor and head of the company’s forecasting division LS:N Global. She has more than a decade of experience exploring emerging shifts in lifestyle and consumer behavior for both international publications and brands. During her time at The Future Laboratory she led a team of researchers that forecast trends for clients including Google, Marks & Spencer, LVMH, Westfield, H&M, Nike, Pernod Ricard and Estée Lauder, among others.

She is a well-respected journalist and editor. Prior to joining The Future Laboratory she was a regular contributor to titles including The Financial Times, Women’s Wear Daily, Vogue UK, Elle Decor UK and The Telegraph, and worked with clients including LVMH, Richemont Group and Space NK on branded content projects. She started out as a reporter for Women’s Wear Daily and still contributes to the Financial Times.

During her time at The Future Laboratory, Greene presented for leading international organizations including Estée Lauder, FitFlop, Virgin, Rolls-Royce, Ralph Lauren, and Soho House Group on trends, and led strategic content partnerships with Retail Week Live and Cosmetic Executive Women. She has also consulted as an expert on various bespoke projects for The Future Laboratory’s consultancy division.

She has also been featured as an expert on trends and consumer insights on CNBC and Brand Republic television, and quoted by CNN as well as The New York Times, Bloomberg Businessweek, The Sunday Times, The Guardian UK and Newsweek, among others.

Based in New York, she is responsible for driving J. Walter Thompson’s consumer insights and trends-focused initiatives globally.

Lucie joined J. Walter Thompson from leading London-based trends consultancy The Future Laboratory, where she was editor and head of the company’s forecasting division LS:N Global. She has more than a decade of experience exploring emerging shifts in lifestyle and consumer behavior for both international publications and brands. During her time at The Future Laboratory she led a team of researchers that forecast trends for clients including Google, Marks & Spencer, LVMH, Westfield, H&M, Nike, Pernod Ricard and Estée Lauder, among others.

She is a well-respected journalist and editor. Prior to joining The Future Laboratory she was a regular contributor to titles including The Financial Times, Women’s Wear Daily, Vogue UK, Elle Decor UK and The Telegraph, and worked with clients including LVMH, Richemont Group and Space NK on branded content projects. She started out as a reporter for Women’s Wear Daily and still contributes to the Financial Times.

During her time at The Future Laboratory, Greene presented for leading international organizations including Estée Lauder, FitFlop, Virgin, Rolls-Royce, Ralph Lauren, and Soho House Group on trends, and led strategic content partnerships with Retail Week Live and Cosmetic Executive Women. She has also consulted as an expert on various bespoke projects for The Future Laboratory’s consultancy division.

She has also been featured as an expert on trends and consumer insights on CNBC and Brand Republic television, and quoted by CNN as well as The New York Times, Bloomberg Businessweek, The Sunday Times, The Guardian UK and Newsweek, among others.

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MOZ

Rand Fishkin, CEO & Co-Founder

Rand Fishkin is the CEO & Co-Founder of the web's most popular SEO software provider, Moz.He co-authored The Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been featured in major publications such as The Seattle Times, Newsweek and PC World and has keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

He co-authored The Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been featured in major publications such as The Seattle Times, Newsweek and PC World and has keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

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Mirum

Dan Khabie, CEO

Dan Khabie was the CEO and Co-founder of Digitaria now Mirum, since 1997, becoming the Global and North America CEO of Mirum in February 2015. Dan leads the combined efforts of 11 digital agencies spanning 17 countries and 40 offices. Dan oversees Mirum’s overall growth strategy, including profit and loss, responsibility, managing key client relationships and aligning resources to clients globally.

From Digitaria’s early days as a boutique digital creative shop, Dan worked to add and acquire divisions in the areas of analytics, SEO, sports, health and wellness, digital marketing and advertising.

In early 2013, Dan was named a LinkedIn Influencer, and writes a bi-weekly column for the world’s leading professional occupation social network. Dan is involved in the fellowship program for the Entrepreneurial Management Center at San Diego State University and has served on the board of the San Diego Ad Club. Dan remains active with regional non-profits such as the Tony award-winning La Jolla Playhouse and Invisible Children.

Dan leads the combined efforts of 11 digital agencies spanning 17 countries and 40 offices. Dan oversees Mirum’s overall growth strategy, including profit and loss, responsibility, managing key client relationships and aligning resources to clients globally.

From Digitaria’s early days as a boutique digital creative shop, Dan worked to add and acquire divisions in the areas of analytics, SEO, sports, health and wellness, digital marketing and advertising.

In early 2013, Dan was named a LinkedIn Influencer, and writes a bi-weekly column for the world’s leading professional occupation social network. Dan is involved in the fellowship program for the Entrepreneurial Management Center at San Diego State University and has served on the board of the San Diego Ad Club. Dan remains active with regional non-profits such as the Tony award-winning La Jolla Playhouse and Invisible Children.

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Crispin Porter + Bogusky

Dean McBeth, Group Planning Director

As Group Planning Director at Crispin Porter+Bogusky, Dean McBeth is a career strategist and non-traditional creative.Dean has spent nearly two decades in strategy, social media, integrated advertising, and communications, with more than 13 years on the agency side – including senior-level roles in digital, advertising and PR agencies.

Dean has designed and executed marketing strategy for brands in a wide array of verticals including consumer packaged goods, technology, government, finance, food, tourism, action sports and entertainment.

Dean won several awards for his work architecting Old Spice’s ‘The Man Your Man Could Smell Like’ responses campaign while at the Wieden+Kennedy. Also at W+K, he worked directly on accelerating social media engagement for Nike, Dodge and The Coca-Cola Company.

More recently, highlights include working on Proctor & Gamble’s, London Olympics and Sochi efforts, Gillette’s NFL and World Cup campaigns, Ragu, KAYAK.com, Dish Network and Little Caesar’s Pizza.

Dean has spent nearly two decades in strategy, social media, integrated advertising, and communications, with more than 13 years on the agency side – including senior-level roles in digital, advertising and PR agencies.

Dean has designed and executed marketing strategy for brands in a wide array of verticals including consumer packaged goods, technology, government, finance, food, tourism, action sports and entertainment.

Dean won several awards for his work architecting Old Spice’s ‘The Man Your Man Could Smell Like’ responses campaign while at the Wieden+Kennedy. Also at W+K, he worked directly on accelerating social media engagement for Nike, Dodge and The Coca-Cola Company.

More recently, highlights include working on Proctor & Gamble’s, London Olympics and Sochi efforts, Gillette’s NFL and World Cup campaigns, Ragu, KAYAK.com, Dish Network and Little Caesar’s Pizza.

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Wieden + Kennedy

Dan Viens, Interactive Director

Dan leads the interactive creative on Nike at Wieden+Kennedy in Portland. He started out as journalist and documentary filmmaker. He's consistently outsmarted by his two-year-old daughter and is used to getting pounded by waves while trying to surf.

He started out as journalist and documentary filmmaker. He's consistently outsmarted by his two-year-old daughter and is used to getting pounded by waves while trying to surf.

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HUGE

Joe McCaffrey, Head of Social Media

Joe McCaffrey plans, creates and executes digital marketing and engagement strategies that have measurable impact on user experience, brand reputation and the bottom line. At Huge, he has worked with a number of clients to develop and manage digital and social strategy, including Audi, Samsung, TD Ameritrade, Pepsi, Target, Budweiser, Comcast and Diageo. Joe joined Huge from Cake Group NYC, where he was Digital Outreach Specialist, strategizing influencer and blog outreach for Volvo, Hyundai, Motorola, Sears and Havaianas. His first career as a professional recording and touring guitarist led him to become an early adopter of social media. Joe received a BA in Speech Communication from Ithaca College.

At Huge, he has worked with a number of clients to develop and manage digital and social strategy, including Audi, Samsung, TD Ameritrade, Pepsi, Target, Budweiser, Comcast and Diageo. Joe joined Huge from Cake Group NYC, where he was Digital Outreach Specialist, strategizing influencer and blog outreach for Volvo, Hyundai, Motorola, Sears and Havaianas. His first career as a professional recording and touring guitarist led him to become an early adopter of social media. Joe received a BA in Speech Communication from Ithaca College.

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SiteTuners

Tim Ash, CEO

Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners.Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners (a firm that improves website conversion rate via conversion-focused redesign blueprints, landing page testing, and training of internal optimization teams). A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence); Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

Over the past 19 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefited from Tim's deep understanding and innovative perspective.

Today, in addition to providing strategic consulting services, Tim is a highly-regarded keynote speaker and presenter at industry conferences worldwide including Internet Retailer, Search Engine Strategies, PubCon and countless others. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications such as ClickZ, Website Magazine, Visibility and others. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

Tim earned a dual-major Bachelor of Science degree "with highest distinction" in Computer Engineering and Cognitive Science from UC San Diego while studying on under a U.C. Regent's Scholarship (the highest academic scholarship awarded by the UC system). During his PhD studies at UC San Diego he also earned his Master’s degree in Computer Science.

Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners (a firm that improves website conversion rate via conversion-focused redesign blueprints, landing page testing, and training of internal optimization teams). A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence); Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

Over the past 19 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefited from Tim's deep understanding and innovative perspective.

Today, in addition to providing strategic consulting services, Tim is a highly-regarded keynote speaker and presenter at industry conferences worldwide including Internet Retailer, Search Engine Strategies, PubCon and countless others. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications such as ClickZ, Website Magazine, Visibility and others. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

Tim earned a dual-major Bachelor of Science degree "with highest distinction" in Computer Engineering and Cognitive Science from UC San Diego while studying on under a U.C. Regent's Scholarship (the highest academic scholarship awarded by the UC system). During his PhD studies at UC San Diego he also earned his Master’s degree in Computer Science.

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Piston

John Hartman, President

He hasn't yet done it all, but John's on pace to. He's an industry veteran with experience in both start-ups and established companies. In 2001, he was part of the founding team of Involve. Inc., an "involvement marketing" agency that was purchased by Kintera just two years later. Early in his career, John was a manger at Accenture, focusing on financial services including online banking and insurance. Today, he works with Piston's clients to develop effective online marketing strategies.

Client experience: Chase, Nickelodeon, Shockwave, State Farm, Cars.com, Oakley, Merrill Lynch, Designer Protein, Omega Institute.

He's an industry veteran with experience in both start-ups and established companies. In 2001, he was part of the founding team of Involve. Inc., an "involvement marketing" agency that was purchased by Kintera just two years later. Early in his career, John was a manger at Accenture, focusing on financial services including online banking and insurance. Today, he works with Piston's clients to develop effective online marketing strategies.

Client experience: Chase, Nickelodeon, Shockwave, State Farm, Cars.com, Oakley, Merrill Lynch, Designer Protein, Omega Institute.

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Captura Group

Lee Vann, CEO

Lee Vann is CEO of Captura Group, an award-winning Hispanic digital agency.Combining his passion for the Internet and the Hispanic market, Lee founded Captura Group in 2001 to help clients reach online Hispanics.  He has led the agency on the cutting edge of digital and content marketing for over a decade, providing solutions for top-tier clients including Kellogg’s, Unilever, Allstate, the U.S. Government and many others.

Combining his passion for the Internet and the Hispanic market, Lee founded Captura Group in 2001 to help clients reach online Hispanics.  He has led the agency on the cutting edge of digital and content marketing for over a decade, providing solutions for top-tier clients including Kellogg’s, Unilever, Allstate, the U.S. Government and many others.

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MJD Interactive

Jeremy Duimstra, Co-Founder & CEO

Jeremy is the CEO/Creative Director for MJD Interactive, an award winning digital innovation agency focused on delivering imaginative digital experiences that are powered by cutting-edge technology. Jeremy is the CEO/Creative Director for MJD Interactive, an award winning digital innovation agency focused on delivering imaginative digital experiences that are powered by cutting-edge technology. Founded in 2006 with locations in San Diego, Los Angeles and Austin, MJD focuses on Digital Strategy, User Experience, Creative and Technology solutions. MJD is a partner to numerous industry leading brands that include Legendary Pictures, Oakley, Vail Resorts, Disney, Red Bull, Sycuan Casino, SDG&E, DJO Global, and many others. MJD has been honored with a variety of highly acclaimed industry awards in 2014 including 3 Webby Honorees, the OMMA Digital Out of Home Mobile App Award, 8 American Advertising Federation Awards including 2 Gold ADDYs, 5 Silver ADDYs, 1 Bronze ADDY, a Gold W3 and a Silver W3.

A graduate of Harvard Business School's Digital Marketing Program, Jeremy is constantly looking to learn new things about the digital world around us. Part of learning is giving back what you know to the community, and to achieve that Jeremy serves as the Adjunct Professor of Web Marketing Strategies at the University of California, San Diego Extension Campus.

Jeremy is the CEO/Creative Director for MJD Interactive, an award winning digital innovation agency focused on delivering imaginative digital experiences that are powered by cutting-edge technology. Founded in 2006 with locations in San Diego, Los Angeles and Austin, MJD focuses on Digital Strategy, User Experience, Creative and Technology solutions. MJD is a partner to numerous industry leading brands that include Legendary Pictures, Oakley, Vail Resorts, Disney, Red Bull, Sycuan Casino, SDG&E, DJO Global, and many others. MJD has been honored with a variety of highly acclaimed industry awards in 2014 including 3 Webby Honorees, the OMMA Digital Out of Home Mobile App Award, 8 American Advertising Federation Awards including 2 Gold ADDYs, 5 Silver ADDYs, 1 Bronze ADDY, a Gold W3 and a Silver W3.

A graduate of Harvard Business School's Digital Marketing Program, Jeremy is constantly looking to learn new things about the digital world around us. Part of learning is giving back what you know to the community, and to achieve that Jeremy serves as the Adjunct Professor of Web Marketing Strategies at the University of California, San Diego Extension Campus.

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The Berger Shop

Ryan Berger, Founder, CEO

Ryan is the Founder and CEO of The Berger Shop. When Euro RSCG won the Polaroid business, Ryan’s task was to buzz the hell out of the brand by linking it to the absolute latest in pop culture. Turns out the hottest rap group at the time was OutKast. Also turns out that their number one single, “Hey Ya,” happened to feature the lyric, “Shake it like a Polaroid picture.” But how to get in touch with the group? The answer was right there in the Blackberry. The owner of a retail sporting goods store in Atlanta had contacted Ryan about an item, and the two of them had ended up shooting the breeze about music. Three guesses who knew OutKast’s manager. A few days later, Ryan was in touch with the group, and rest is pop culture history. Thanks to OutKast, Polaroid was in celebrity hands everywhere, from Saturday Night Live to the Vibe Awards to the Grammys.

A pop culture icon was born. And so was a career in buzz marketing.

For winning one of the top non-traditional campaigns for Polaroid by Adage, Ryan was featured on the cover of 25 Twenty Something’s to Watch. The Polaroid and Outkast partnership was valued at $200 million. His work helped launch the Buzz department at Euro, and Ryan injected brands such as Dos Equis, Jaguar, and Frank’s Red Hot into today’s culture, as well as helping reinvigorate the word “metrosexual” to describe how brands should speak to this new subset of men.

More recently, Ryan founded a cultural marketing agency, Berger Shop, to bring his background of advertising together with his network and understanding of modern day communications. Ryan has been at the forefront of new media marketing, specifically in the sports space, where he represents a range from brands, from the NY Cosmos to start up sports fantasy brands, to digital platforms like HYPR. Ryan’s work has been tied to the conversations brands are having with their influential consumers, resulting in deeper and more meaningful engagements. Some clients include Hornitos and Sauza Tequila, Jaguar, MSG and the Knicks/Rangers, Clyde’s Wine and Dine, and the LA Times.

Ryan is also a professor at NYU, teaching a Multichannel Marketing course at the University. He is a governing member of WOMMA, the word of mouth marketing association. He lives in the West Village with his wife, Amy, their 7-year-old son Cassidy, and their daughter, 4 year old Charlie.

When Euro RSCG won the Polaroid business, Ryan’s task was to buzz the hell out of the brand by linking it to the absolute latest in pop culture. Turns out the hottest rap group at the time was OutKast. Also turns out that their number one single, “Hey Ya,” happened to feature the lyric, “Shake it like a Polaroid picture.” But how to get in touch with the group? The answer was right there in the Blackberry. The owner of a retail sporting goods store in Atlanta had contacted Ryan about an item, and the two of them had ended up shooting the breeze about music. Three guesses who knew OutKast’s manager. A few days later, Ryan was in touch with the group, and rest is pop culture history. Thanks to OutKast, Polaroid was in celebrity hands everywhere, from Saturday Night Live to the Vibe Awards to the Grammys.

A pop culture icon was born. And so was a career in buzz marketing.

For winning one of the top non-traditional campaigns for Polaroid by Adage, Ryan was featured on the cover of 25 Twenty Something’s to Watch. The Polaroid and Outkast partnership was valued at $200 million. His work helped launch the Buzz department at Euro, and Ryan injected brands such as Dos Equis, Jaguar, and Frank’s Red Hot into today’s culture, as well as helping reinvigorate the word “metrosexual” to describe how brands should speak to this new subset of men.

More recently, Ryan founded a cultural marketing agency, Berger Shop, to bring his background of advertising together with his network and understanding of modern day communications. Ryan has been at the forefront of new media marketing, specifically in the sports space, where he represents a range from brands, from the NY Cosmos to start up sports fantasy brands, to digital platforms like HYPR. Ryan’s work has been tied to the conversations brands are having with their influential consumers, resulting in deeper and more meaningful engagements. Some clients include Hornitos and Sauza Tequila, Jaguar, MSG and the Knicks/Rangers, Clyde’s Wine and Dine, and the LA Times.

Ryan is also a professor at NYU, teaching a Multichannel Marketing course at the University. He is a governing member of WOMMA, the word of mouth marketing association. He lives in the West Village with his wife, Amy, their 7-year-old son Cassidy, and their daughter, 4 year old Charlie.

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i.d.e.a.

Rob McGee, Social Media Manager

Rob is Social Media Manager at i.d.e.a. Rob is an experienced Social Media Manager with three years of community management, 360° strategy development, content creation, analysis & reporting, and cross-departmental team leadership.

Rob’s professional social media experience began at Attitude Designs where he took the initiative to build out our social web presence and showcase our brand values through informative and creative content development.

Moving on to Walton Isaacson, He worked closely with top-notch clients such as Beam Global, Philips, General Mills and Hillshire Brands.

Rob continually works toward further understanding how people interact with digital media in all its forms.

Rob is an experienced Social Media Manager with three years of community management, 360° strategy development, content creation, analysis & reporting, and cross-departmental team leadership.

Rob’s professional social media experience began at Attitude Designs where he took the initiative to build out our social web presence and showcase our brand values through informative and creative content development.

Moving on to Walton Isaacson, He worked closely with top-notch clients such as Beam Global, Philips, General Mills and Hillshire Brands.

Rob continually works toward further understanding how people interact with digital media in all its forms.

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Goodway Group

Jay Friedman, COO

Jay Friedman is the COO of Goodway Group, a leading managed-services programmatic partner to local, regional, and Fortune 500 brand agencies. He is also the author of 30 Days to Digital Media Expertise and 32 Days to Digital, available through Amazon and Scribd.

As a dynamic and engaging professional speaker, Friedman has spoken to audiences at JD Power, iMedia, AAPC, George Washington University, Digital Media Wire, and the Interactive Media Conference. He also presents regularly to regional AAF groups across the country.

Friedman joined Goodway in 2006 and spearheaded the company’s transformation into the digital media ad space. This conversion allowed Goodway to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients.

With Friedman’s expertise, Goodway has evolved into a company whose proprietary algorithms pair with a technology-agnostic approach and integrate with industry-leading partners such as Compete, Inc., Polk, Digital Element, Collective, DoubleClick, and Adometry. Friedman’s team also developed D2D™, GoLive and RealValueTM as proprietary technology to be a leader in online campaign performance. 

Prior to joining Goodway, Friedman was with Young & Rubicam, a top ten global marketing firm.  At Y&R, Friedman managed the day-to-day operations of the $20MM Dallas, TX, field office, during which time the Dallas office achieved and maintained the highest client-driven ratings of any field office within the system. Additionally while at Y&R, Friedman was responsible for the successful national effort to consolidate regional direct-to-consumer marketing programs to reduce time to market and cost per program while retaining full creative flexibility to meet individual marketing objectives.  Friedman also began his career at Y&R.

Friedman is a graduate of the University of Wisconsin with degrees in Journalism and Spanish.  He lives with his wife and two children in Plano, TX.

He is also the author of 30 Days to Digital Media Expertise and 32 Days to Digital, available through Amazon and Scribd.

As a dynamic and engaging professional speaker, Friedman has spoken to audiences at JD Power, iMedia, AAPC, George Washington University, Digital Media Wire, and the Interactive Media Conference. He also presents regularly to regional AAF groups across the country.

Friedman joined Goodway in 2006 and spearheaded the company’s transformation into the digital media ad space. This conversion allowed Goodway to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients.

With Friedman’s expertise, Goodway has evolved into a company whose proprietary algorithms pair with a technology-agnostic approach and integrate with industry-leading partners such as Compete, Inc., Polk, Digital Element, Collective, DoubleClick, and Adometry. Friedman’s team also developed D2D™, GoLive and RealValueTM as proprietary technology to be a leader in online campaign performance. 

Prior to joining Goodway, Friedman was with Young & Rubicam, a top ten global marketing firm.  At Y&R, Friedman managed the day-to-day operations of the $20MM Dallas, TX, field office, during which time the Dallas office achieved and maintained the highest client-driven ratings of any field office within the system. Additionally while at Y&R, Friedman was responsible for the successful national effort to consolidate regional direct-to-consumer marketing programs to reduce time to market and cost per program while retaining full creative flexibility to meet individual marketing objectives.  Friedman also began his career at Y&R.

Friedman is a graduate of the University of Wisconsin with degrees in Journalism and Spanish.  He lives with his wife and two children in Plano, TX.

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Chute

Ranvir Gujral, CEO and Co-Founder

Ranvir Gujral is the CEO and co-founder of Chute, a visual marketing automation platform.The platform enables brands, publishers and agencies to create media-rich stories through fan and brand powered media.

An entrepreneur in spirit, Ranvir is the previous co-founder of LifeGrams Corporation and Blue Whale Labs. Currently he serves on the Board of The Detroit Foundation – a non-profit focused on reinvigorating the city through social entrepreneurship and job growth.

The platform enables brands, publishers and agencies to create media-rich stories through fan and brand powered media.

An entrepreneur in spirit, Ranvir is the previous co-founder of LifeGrams Corporation and Blue Whale Labs. Currently he serves on the Board of The Detroit Foundation – a non-profit focused on reinvigorating the city through social entrepreneurship and job growth.

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Pulpo

Oscar Padilla, Senior VP of Marketing, Digital Media & Insights

Oscar Padilla serves as Senior VP of Marketing, Digital Media & Insights of Pulpo. He is responsible for the marketing, advertising and the overall customer experience for the company’s fast-growing digital and analytics division. Oscar is a seasoned technology executive with a long history leading innovation around digital media, Big Data solutions, programmatic ad tech, and cross-channel marketing strategies.

Before joining Entravision, he served as Senior Director of Interactive Strategy for Vertis Communications (currently QuadGraphics) where he led the formation of the company’s digital media practice. Other experience includes work at Hitachi Consulting, Blackboard, and Mindshare Interactive Campaign (currently Rep Equity).

Oscar has bylined opinion for 1to1 Media, iMedia Connection, Direct Marketing News, Mobile Marketer and Portada and is frequent speaker at major interactive conferences and forums among them Strata, Association of National Advertisers (ANA), Portada, Hadoop Summit and TDWI.
Mr. Padilla articulates how brands will benefit by targeting the U.S. Hispanic market via a one-stop solution that leverages both Luminar's offline transactional and behavioral data and Pulpo's extensive experience digitally reaching (i)Hispanics across acculturation levels and digital devices.

He is responsible for the marketing, advertising and the overall customer experience for the company’s fast-growing digital and analytics division. Oscar is a seasoned technology executive with a long history leading innovation around digital media, Big Data solutions, programmatic ad tech, and cross-channel marketing strategies.

Before joining Entravision, he served as Senior Director of Interactive Strategy for Vertis Communications (currently QuadGraphics) where he led the formation of the company’s digital media practice. Other experience includes work at Hitachi Consulting, Blackboard, and Mindshare Interactive Campaign (currently Rep Equity).

Oscar has bylined opinion for 1to1 Media, iMedia Connection, Direct Marketing News, Mobile Marketer and Portada and is frequent speaker at major interactive conferences and forums among them Strata, Association of National Advertisers (ANA), Portada, Hadoop Summit and TDWI.
Mr. Padilla articulates how brands will benefit by targeting the U.S. Hispanic market via a one-stop solution that leverages both Luminar's offline transactional and behavioral data and Pulpo's extensive experience digitally reaching (i)Hispanics across acculturation levels and digital devices.

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Razorfish

Jeremy Lockhorn, VP, Emerging Media + U.S. Mobile Lead

Jeremy wears two hats in his current role at Razorfish.Jeremy leads mobile for the US, ensuring that the agency is driving innovation and delivering service excellence across all mobile business lines including media, strategy, web/app development, analytics and more. Additionally, as VP Emerging Media, he and his team function as scouts – uncovering what’s around the bend and bringing it back to the agency in the form of consultation, education, ideation, partner and pilot opportunities, etc.  He’s an 18-year veteran of Razorfish and is based in Seattle.

Jeremy leads mobile for the US, ensuring that the agency is driving innovation and delivering service excellence across all mobile business lines including media, strategy, web/app development, analytics and more. Additionally, as VP Emerging Media, he and his team function as scouts – uncovering what’s around the bend and bringing it back to the agency in the form of consultation, education, ideation, partner and pilot opportunities, etc.  He’s an 18-year veteran of Razorfish and is based in Seattle.

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Rocket Fuel

Mark Torrance, Chief Technology Officer

As Chief Technology Officer at Rocket Fuel Inc., Mark is driving the company's core technology development around predictive modeling and optimization for real-time bidding.He studied Artificial Intelligence at Stanford and MIT, where in 1994 he left his PhD and academic career behind to blaze a trail of entrepreneurship on the newly emerging World Wide Web.

He started StockMaster.com as a hobby, then traffic quickly grew and it became the largest stock-quote site on the planet. His startup was one of the first and largest customers of the DoubleClick ad network.

The technology team at Rocket Fuel is building exactly the kind of rocket science for automated campaign management and optimization that he wished for as a publisher. This is exactly the technology that he’s personally very excited about, given his background in AI and robotics, and he sees vast opportunities to use it to boost the effectiveness of online advertising.

Mark holds a Bachelor of Science degree in symbolic systems from Stanford University and a Master of Science (S.M.) degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

He studied Artificial Intelligence at Stanford and MIT, where in 1994 he left his PhD and academic career behind to blaze a trail of entrepreneurship on the newly emerging World Wide Web.

He started StockMaster.com as a hobby, then traffic quickly grew and it became the largest stock-quote site on the planet. His startup was one of the first and largest customers of the DoubleClick ad network.

The technology team at Rocket Fuel is building exactly the kind of rocket science for automated campaign management and optimization that he wished for as a publisher. This is exactly the technology that he’s personally very excited about, given his background in AI and robotics, and he sees vast opportunities to use it to boost the effectiveness of online advertising.

Mark holds a Bachelor of Science degree in symbolic systems from Stanford University and a Master of Science (S.M.) degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

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Quantcast

Seph Zdarko, Head of Partner Strategy and Attribution Initiatives

Seph Zdarko is currently the Head of Partner Strategy and Attribution Initiatives at Quantcast.Seph is responsible for all advertising related partnerships and evangelizing attribution measurement improvements in the industry as a whole. Prior to Quantcast Seph was the Chief Operating Officer at TwelveFold Media, a programmatic contextual buying platform. He has more than 15 years of digital media experience from both the supply and demand sides. He served as Director of Strategic Accounts for North America at Google and DoubleClick, as well as Director of Business Development and Sales for Aggregate Knowledge. Prior to that, he held sales and business development roles at Become.com, Bomo and Intel. He holds a B.S. in Electrical Engineering from the University of Colorado.

Seph is responsible for all advertising related partnerships and evangelizing attribution measurement improvements in the industry as a whole. Prior to Quantcast Seph was the Chief Operating Officer at TwelveFold Media, a programmatic contextual buying platform. He has more than 15 years of digital media experience from both the supply and demand sides. He served as Director of Strategic Accounts for North America at Google and DoubleClick, as well as Director of Business Development and Sales for Aggregate Knowledge. Prior to that, he held sales and business development roles at Become.com, Bomo and Intel. He holds a B.S. in Electrical Engineering from the University of Colorado.

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Centro

Matt Sauls, VP Product Strategy, Co-Founder

Matt Sauls in the Vice President of Product Strategy at Centro and co-founder at SiteScout. Matt Sauls is a leading expert in digital advertising technology and the co-founder of SiteScout. Matt has been involved in every facet of DSP technology, including ad operations, technology/product design, sales and strategic partnerships. His role on the leadership team helped propel the bootstrapped company to 350% year-over-year growth and more than $15 million in annual revenue within three years ending 2013. He has helped generate and manage many of the company’s partnerships with agencies, brands, ad exchanges/SSPs and data platforms as well as running multiple teams internally. When SiteScout was acquired by Centro in 2013, Matt adopted the role of VP, Operations at SiteScout, managing and scaling 6 teams. In 2015 Matt took on a VP, Product Strategy role at Centro and is currently focused on partnerships, platform operations and product development for Centro's programmatic initiatives.

Matt Sauls is a leading expert in digital advertising technology and the co-founder of SiteScout. Matt has been involved in every facet of DSP technology, including ad operations, technology/product design, sales and strategic partnerships. His role on the leadership team helped propel the bootstrapped company to 350% year-over-year growth and more than $15 million in annual revenue within three years ending 2013. He has helped generate and manage many of the company’s partnerships with agencies, brands, ad exchanges/SSPs and data platforms as well as running multiple teams internally. When SiteScout was acquired by Centro in 2013, Matt adopted the role of VP, Operations at SiteScout, managing and scaling 6 teams. In 2015 Matt took on a VP, Product Strategy role at Centro and is currently focused on partnerships, platform operations and product development for Centro's programmatic initiatives.

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i.d.e.a.

Jim McArthur, Investor, Advisor, Creative Technologist

Jim McArthur is an investor, advisor and resident Creative Technologist at i.d.e.a.Creating digital solutions for global brands has long been Jim McArthur’s specialty. Jim led several business units within J. Walter Thompson, as well as overseen the establishment & development of key vertical practices. Jim's professional life began as a print and broadcast journalist writing for the United States of America Department of Defense, before quickly transitioning to the "digital" arts. Between 1995 and 2006, Jim founded several digital companies focusing on Web design and development, Content Management and Hosting Infrastructure. 

During his decade long stint within WPP, Jim honed his creative instincts as Art Director and Creative Director, then ascended to Director of Creative Services, overseeing all creative endeavors at Digitaria (JWT's marquee digital agency). He was subsequently promoted to head of New Business Development, a quick transition because his hands-on experience made him a natural choice to explain the creative process and tech integration to prospective client partners. In 2010, Jim joined the J. Walter Thompson Executive Team, focused on growth, bringing knowledge, experience and global perspective to the agency's biggest opportunities. 

Jim has been part of campaigns that have won Webby, Addy and CommArts awards for clients including: Johnson and Johnson, Ford, Mazda, Nissan, NFL, Qualcomm, & General Motors.

Jim has been featured on the Hit Indian Reality TV Series: The Capgemini SuperTechies Show, and in the New York Times. Jim is a prolific speaker having headlined at SXSW (2013 & 14), CES 2015, Mobile Marketing Summit 2015, as well as the Massachusetts Institute of Technology Enterprise Forum.

Creating digital solutions for global brands has long been Jim McArthur’s specialty. Jim led several business units within J. Walter Thompson, as well as overseen the establishment & development of key vertical practices. Jim's professional life began as a print and broadcast journalist writing for the United States of America Department of Defense, before quickly transitioning to the "digital" arts. Between 1995 and 2006, Jim founded several digital companies focusing on Web design and development, Content Management and Hosting Infrastructure. 

During his decade long stint within WPP, Jim honed his creative instincts as Art Director and Creative Director, then ascended to Director of Creative Services, overseeing all creative endeavors at Digitaria (JWT's marquee digital agency). He was subsequently promoted to head of New Business Development, a quick transition because his hands-on experience made him a natural choice to explain the creative process and tech integration to prospective client partners. In 2010, Jim joined the J. Walter Thompson Executive Team, focused on growth, bringing knowledge, experience and global perspective to the agency's biggest opportunities. 

Jim has been part of campaigns that have won Webby, Addy and CommArts awards for clients including: Johnson and Johnson, Ford, Mazda, Nissan, NFL, Qualcomm, & General Motors.

Jim has been featured on the Hit Indian Reality TV Series: The Capgemini SuperTechies Show, and in the New York Times. Jim is a prolific speaker having headlined at SXSW (2013 & 14), CES 2015, Mobile Marketing Summit 2015, as well as the Massachusetts Institute of Technology Enterprise Forum.

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GreenRope

Lars Helgeson, Founder, CEO

Lars Helgeson is the Founder and CEO of GreenRope. Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, he launched GreenRope. GreenRope is the world's first and only Business Operating System, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.

Lars earned Bachelor of Science and Master of Science degrees in Mechanical Engineering from Rensselaer Polytechnic Institute in Troy, NY. He also has an MBA from the Robert Anderson School at the University of New Mexico. He served in the United States Air Force for 4 years, working in the Air Force's space test program, Air Force Research Laboratory, and Ballistic Missile Defense Organization. He enjoys travel, stand-up paddleboarding, mountain biking, and ice hockey, and practices yoga whenever the forces of the universe are not aligned to keep him at his computer.

In the past several years, Lars has been a finalist in the San Diego Business Journal's Most Admired CEO and Information Technology Executive of the Year, and a finalist for San Diego Magazine's Top Tech Exec Award.

Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, he launched GreenRope. GreenRope is the world's first and only Business Operating System, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.

Lars earned Bachelor of Science and Master of Science degrees in Mechanical Engineering from Rensselaer Polytechnic Institute in Troy, NY. He also has an MBA from the Robert Anderson School at the University of New Mexico. He served in the United States Air Force for 4 years, working in the Air Force's space test program, Air Force Research Laboratory, and Ballistic Missile Defense Organization. He enjoys travel, stand-up paddleboarding, mountain biking, and ice hockey, and practices yoga whenever the forces of the universe are not aligned to keep him at his computer.

In the past several years, Lars has been a finalist in the San Diego Business Journal's Most Admired CEO and Information Technology Executive of the Year, and a finalist for San Diego Magazine's Top Tech Exec Award.

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Seamgen

Marc Alringer, President / CEO / Founder

Marc Alringer is President, CEO and Founder of Seamgen -- a custom design and development agency specializing in mobile and web applications.Marc is a web & mobile application developer specializing in UX/UI design. He has over 19 years of information technology development and management experience in healthcare and wireless industries.

In 2008 he founded Seamgen (Seamgen.com), a design and has had amazing success with a team of web & mobile application developers and designers that only strive for excellence.

Through Seamgen, he's worked with many leading experts - including 14 companies in the Fortune 500, a dozen startups, and over a dozen fast-growth midsize companies. Seamgen is on the 2012 Inc. 500 list and made San Diego Business Journal’s “Fastest Growing Private Companies” two years in a row.

February 2015, Seamgen became a Xamarin Preferred Consulting Partner for cross-platform development, and on March 12, 2015, we launched the first Xamarin User Group in San Diego (bit.ly/XamarinUserGroupSanDiego).

Marc is a web & mobile application developer specializing in UX/UI design. He has over 19 years of information technology development and management experience in healthcare and wireless industries.

In 2008 he founded Seamgen (Seamgen.com), a design and has had amazing success with a team of web & mobile application developers and designers that only strive for excellence.

Through Seamgen, he's worked with many leading experts - including 14 companies in the Fortune 500, a dozen startups, and over a dozen fast-growth midsize companies. Seamgen is on the 2012 Inc. 500 list and made San Diego Business Journal’s “Fastest Growing Private Companies” two years in a row.

February 2015, Seamgen became a Xamarin Preferred Consulting Partner for cross-platform development, and on March 12, 2015, we launched the first Xamarin User Group in San Diego (bit.ly/XamarinUserGroupSanDiego).

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rio seo

Tyler Ludwig, Director of Product Marketing

Tyler Ludwig serves as director of product and product strategy at Rio SEO, an award-winning software company focuses on local search for multi location businesses.Previously, Tyler worked as a web development and digital marketing strategist for various local businesses including high-end retail, fashion, eCommerce, and others. Tyler is an ambitious growth hacker who is seasoned across web development, online marketing, enterprise sales, and product design and processes.

Previously, Tyler worked as a web development and digital marketing strategist for various local businesses including high-end retail, fashion, eCommerce, and others. Tyler is an ambitious growth hacker who is seasoned across web development, online marketing, enterprise sales, and product design and processes.

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