Interactive Day 2010
The San Diego Ad Club is pleased to present Interactive Day 2010, sponsored by sandiego.com, an all day conference featuring some of the top talent in digital marketing and advertising, featuring the VP of Sales for Facebook. The all-day trade show will showcase online advertising solutions and services, including seminars on trending topics such as email marketing, mobile, online video, web design, SEO, ad networks, and social media; plus, technology demonstrations will allow attendees to experience the latest technology and services, including a presentation on new advertising opportunities by SignOnSanDiego.com. An “Ask The Expert” forum will allow attendees to interact with and receive immediate feedback from mobile, online media, social media and online video experts on hand.
| 7:30 - 8:15 |
Check-in | Continental Breakfast | Trade Show Goodie Bags sponsored by SignOnSanDiego.com |
| 8:30 - 9:30 |
Opening Session: 2020 Vision: The Most important Advertising Issues for This Decade with Jack Myers, Founder of M.E.D.I.Advisory Group
The media industry's leading economist will take us on a journey back to 1993, when the first internet browser was introduced, and ahead to 2020. He will share his unique insights on why the decisions the advertising and media industry make now, at the midpoint of this 30-year transformation, will impact our businesses for the next half-century. |
| 9:45 - 10:45 |
Advanced SEOAdvanced SEO: Leveraging Industrial Strength Strategies to Build a Competitive Advantage with Rand Fishkin, SEOMOZ.org |
| 9:45 - 10:45 |
EMAIL PLUSAdvanced Strategies to Attract, Engage, and Serve Customers with Joel Book, Exact Target |
| 9:45 - 10:45 |
Social Media-Demo + Q&ATechnology Demo with SignOnSanDiego.com VP of Interactive Mike Hodges and Q&A with Social Media expert Indra Gardiner, Baily Gardiner |
| 11:00 - 12:00 |
Marketing Convergence-Are You Ready?Marketing Convergence-Are You Ready? The Next Generation Marketing is here and it's Cross Channel & Cross Device are you monitoring & measuring what matters? With Warren Raisch, Digitaria, sponsored by Omniture |
| 11:00 - 12:00 |
Media Planning: Demo + Q&ATechnology Demo with Tony Winders, Value Click Media and Q&A with Media Expert Tamara Bousquet, MEA Digital |
| 11:00 - 12:00 |
Mobile MarketingMobile Marketing-Making It Count NOW! with Amielle Lake, Tagga |
| 12:15 - 1:30 |
Luncheon Keynote:
As the Internet has evolved from an information-based platform to an authentic, identity-driven web, consumers around the world are sharing more of their lives online. The world has become social, and this dramatically shapes consumers’ expectations of brands and institutions. Paul Ollinger, Facebook’s Western Region VP of Sales, will discuss what this means for businesses and how marketers can achieve their objectives on the social Internet. He’ll explore the key aspects of leveraging social platforms to shape and build brands: authenticity, identity, and long-term social marketing strategy. |
| 2:00 - 3:00 |
Web Site Design for Lead GenerationWeb Site Design for Lead Generation and Inbound Marketing Results with Rick Burnes, Inbound Marketing Manager, HubSpot. |
| 2:00 - 3:00 |
Mobile: Demo + Q&AMindset Marketing: Unlocking the consumber based on time and place with Denny Reinert, Director of Sales, Placecast and mobile expert Andreas Roell of Geary Interactive. |
| 2:00 - 3:00 |
"POV" Point of Video
Online Video with Tod Sacerdoti, BrightRoll |
| 3:15 - 4:15 |
Digital Download: What You Need to Know About Ad Networks
Ad Networks: The Media Landscape, John Yearout, Undertone Networks, Sponsored by Undertone |
| 3:15 - 4:15 |
Google Analytics: “Must Know” FeaturesSome of the "must-know" features in Google Analytics that benefit interactive marketing campaigns with Joshua Knox, Google Analytics. |
| 3:15 - 4:15 |
Video: Demo + Q&AOnline Video technology demo with Eric Quanstrom of Sorenson Media and Q&A with Online Video Expert |
| 4:30 - 5:30 |
Closing SessionState of the Industry Panel discussion with Heather Blank of Responsys, Paul Ollinger of Facebook, Torrey Lincoln of LinkedIn, Brian Lynch of Yahoo and other leaders in the digital space. Moderated by Jack Myers, M.E.D.I.Advisory Group |
| 5:30 - 7:30 |
Indigo Terrace Happy Hour
Sponsored by NBC Universal and Specific Media |
All Day Pass
Includes: 4 sessions, lunch, happy hour, all technology demonstrations
Regular Pricing
- Ad 2, Sponsors, Ad Club Board & Students $169.00
- Ad Club Members $189.00
- Non-Members $199.00
- Register Today!
Day of Event Pricing
- Walk-ups without reservation $10 additional (accommodated if space available)
- Trade Show Passes $10.00
- Parking: Valet parking - $15, Self-parking $10.00
