The
Agenda

Thursday
May 11, 2017

Oxford Social Club at The Pendry Hotel
435 Fifth Ave, San Diego, CA 92101

6:00 - 9:00 PM

Opening Night Happy Hour

Friday
May 12, 2017

All Sessions Keynotes Social Track Story Track Strategy Track Technology Track
Balboa Theater - Registration and Lobby
868 Fourth Ave, San Diego, CA 92101

7:30 - 8:00 AM

Check in and Breakfast
Balboa Theater
868 Fourth Ave, San Diego, CA 92101

8:00 - 9:30 AM

Sally Hogshead (Fascinate) - Keynote: "Different Is Better Than Better: How Disruptive Ideas Inspire People to Change the World"
MeadsDurket
502 Tenth Ave, San Diego, CA 92101

9:55 - 10:45 AM

Susan Pitt (General Mills) & Amy Winhoven (i.d.e.a.) - "Why Old Marketing is The New Thing"
San Diego Central Library - Auditorium
330 Park Blvd. San Diego, CA 92101

9:55 - 10:45 AM

Dave Brown & Taj Reid (Microsoft)- "Creative Problem Solving: A pair of Nike's Size 10.5"
Luce Loft
1037 J St, San Diego, CA 92101

9:55 - 10:45 AM

Alison Noel (BuzzFeed) - "How BuzzFeed Branded Content Creators Stay Inspired"
San Diego Public Library - Shiley Suite
330 Park Blvd. 9th Floor San Diego, CA 92101

9:55 - 10:45 AM

John Hickman (TBWA\Chiat Day\LA) & Alyson Griffin (Intel) - "Future-proof content marketing. How to get consumers engaging, sharing and buying."
MeadsDurket
502 Tenth Ave, San Diego, CA 92101

11:10 - 12:00 PM

Danny Berk (Snapchat Influencer) & Laurie Keith (AdCouncil) - "How Social Content Creators Can Become Advocates for your Brand or Cause"
San Diego Central Library - Auditorium
330 Park Blvd. San Diego, CA 92101

11:10 - 12:00 PM

Chris Carfi (GoDaddy), Sterling Doak (Fender) & Kristin Richmer (Zappos) - "Winning the War on Influence"
Luce Loft
1037 J St, San Diego, CA 92101

11:10 - 12:00 PM

Dean McBeth (CP+B), Oliver Duncan (SapientRazorfish) & Dave Burg (R/GA) - "Alternative Storytelling: Finding Humanity in the Age of Automation"
San Diego Public Library - Shiley Suite
330 Park Blvd. 9th Floor San Diego, CA 92101

11:10 - 12:00 PM

Carl Achilles (Google) & Ryan Thompson (Caesars Entertainment) - "The Digital Traveler: How We Purchase"
Quartyard
1102 Market St, San Diego, CA 92101

12:25 - 1:40 PM

David Perez (Coalition of Hope, Virgin Galactic) - Keynote: "Inspiration In Action"
MeadsDurket
502 Tenth Ave, San Diego, CA 92101

2:05 - 2:55 PM

Chelsea Matthews (Matte Black) & Crosby Noricks (PR Couture) - "Your Content Matters, So Make It Count"
San Diego Central Library - Auditorium
330 Park Blvd. San Diego, CA 92101

2:05 - 2:55 PM

Rand Fishkin (Moz) - "The SEO Landscape in 2017"
Luce Loft
1037 J St, San Diego, CA 92101

2:05 - 2:55 PM

Daehee Park & JT Marino (Tuft & Needle) - "Uncomfortable to Inspired: Finding Freedom in Bootstrapping"
San Diego Public Library - Shiley Suite
330 Park Blvd. 9th Floor San Diego, CA 92101

2:05 - 2:55 PM

Scot Chisholm (Classy) & Liz Gasser (Qualcomm) - "David & Goliath"
MeadsDurket
502 Tenth Ave, San Diego, CA 92101

3:20 - 4:10 PM

Claudia Sandoval (MasterChef) & Stephanie Liu (SLM) - "How a MasterChef Masters Social"
San Diego Central Library - Auditorium
330 Park Blvd. San Diego, CA 92101

3:20 - 4:10 PM

Jeff Gerttula (CBS Sports) - "The Power of Premium Content In An Evolving Digital Landscape"
Luce Loft
1037 J St, San Diego, CA 92101

3:20 - 4:10 PM

Adam Morgan (Adobe) - "How to prove the value of design and creativity, through neuroscience."
San Diego Public Library - Shiley Suite
330 Park Blvd. 9th Floor San Diego, CA 92101

3:20 - 4:10 PM

Daiga Atvara (Mirum), Chad Robley (Mindgruve), Reid Carr (Red Door Interactive) & Nate Spees (Grizzly) - "Leading inspired – Agency Exec Roundtable"
Balboa Theater
868 Fourth Ave, San Diego, CA 92101

4:35 - 5:45 PM

Steven Wilhite (Apple) - Keynote: "Fireside Chat"

Let’s End This Thing Right

To close out the conference, we are hosting a closing happy hour at Vin De Syrah. Enjoy one last opportunity to share your inspirations, or just relax and wind down. We'll see you there.

Vin De Syrah @ 6 PM

868 Fourth Ave, San Diego, CA 92101

Lean into the weekend and share your conference recaps in style.

Pricing

Earlybird Registration
Until April 12

SDX Members - $349

Non-Members - $449

Standard Registration
April 13 - May 5

SDX Members - $399

Non-Members - $499

Week-of Registration
May 6 - May 12

SDX Members - $449

Non-Members - $549

Join SDX now and take advantage of this epic Member discount